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How Important are External Links?
If you want to see how important links are, open your web browser, go to Google, and do a search on "Click Here". The first result is Adobe Acrobat Reader download page. Interesting, no? Even more interesting is the fact that the words "Click Here" are nowhere on the page. It would be silly to use "Click Here" as keywords because it is not a normal search term, and Adobe did not even include them anywhere on the page text, title, description, or in any metatags at all. So why does Google rank Adobe's download page number one on that term?
The answer is external links. As a convenience to customers and site visitors, just about every web site that has a PDF file available also has a link to Adobe for the Acrobat download. And almost invariably, the link text is something like, "If you need Acrobat Reader, click here." The Adobe example illustrates a key point about links: The search engines use anchor text as a huge hint as to what the target web page is really about. Anchor text, for those who need to know, is the visible link text that you click on in the browser when the page is rendered. In some ways that makes our lives more difficult because we cannot control how others link to us, much less whether they link to us. There are some ways around this that I'll touch cover in the next installment. But first a word about Page Rank. Page Rank values range from 0 to 10 (which is an eleven point scale, oddly enough). The actual components of Google's Page Rank calculation are yet another closely guarded secret, but it doesn't take a genius to see that the number of external links to your page is a huge part of it.
The importance of Page Rank is sometimes overblown since search engines must by definition care more about a page's relevance to search queries. However, Page Rank is definitely one of the factors that will push your page higher in the crowd of equally relevant pages returned as query results. If you have virtually no competitors for your primary keywords, don't worry about Page Rank. The rest of us need to have it on our radar.
There are precious few PR 10 web pages and at the time I'm writing this, Adobe's Acrobat download page does indeed have that coveted PR 10 ranking. It certainly got the bulk of its rank because so many sites provide unreciprocated links to it. Another factor in Page Rank appears to be age: All things being equal, sites that have been around longer tend to have higher Page Rank values.
A hint to those still awake: The age factor as well as the Google sandbox described in part 1 of this series are both powerful arguments for getting web sites up and spidered as soon as possible, even if only as prototypes or proof-of-concepts.
If you were to survey tens of thousands of web sites, I believe you'd find that the most successful private, non-corporate web sites have a PR of 6. There are very, very few PR 7 sites, and if you've managed to achieve a PR 4 or 5 without professional SEO help, you've done pretty well.
Now we come to the slightly depressing part: One of the best ways to improve your page rank (and therefore improving the tendency to show up higher in search results) is to get an unreciprocated link to your page from a page with a higher page rank. If the Acrobat download page linked to my site, I'd be sitting pretty.
But alas, such links are very difficult to come by. Even worse, the one thing we can easily offer is a return link, but such reciprocal links have dubious value. I have anecdotal evidence that their value is rapidly declining and they are worth far less now than they were just one month ago when I wrote those words.
Here's another tip: Reciprocal links to sites that have nothing to do with your web site in terms of content are a total waste of time. If you have a site about wedding gowns and you exchange links with a gambling site, in my opinion you've achieved nothing. In fact, I predict that if Google finds many reciprocal links with unrelated sites on your web page, you will actually be punished in terms of your page's ranking. The spider likes it when you link to things that provide value to your visitors. And the spider gets angry when you trade worthless links solely for the purpose of fooling it into thinking your site is wildly popular. I predict spidey will bite you, if not today then tomorrow.
Top 10 SEO Tips:
1. Update Content: Once you've done everything right and gotten your high page ranking you have to keep up on your site's content. Competitors will always be trying to find a way to tweak their sights to attract your customers; and even if they don't find it, old or out of date content will still drive customers away no matter how high you appear in their search results.
2. Use a Catchy URL: There is no replacement for an attention grabbing, easy to remember URL. Keep yours short, catchy, and to the point, there's a reason "googling" has become a part of everyday language.
3. Hire a Professional: Not everyone's a writer, and it shows. Hiring a professional to craft your page gives you the advantage of clear, concise, focused site content that will bring visitors to your website and keep them coming back.
4. Put Keywords First: When writing the content of your page, make sure that the keywords your want to lead visitors to your site appear in the first sentence, this is what is displayed in search results.
5. Use the Right Keywords: Make sure that the words you think best sum up your website are the same as the one an average person would type into a search engine when looking for a product like yours. Experimenting with different search engines, to see what websites come up for the keywords you think represent you, is a great way to get a feel for what your keywords need to be.
6. Link to Other Sites: Getting links to your site on other related sites is vital to improving your page ranking. Don't spam (by posting links on blogs or link farms), but get quality, similarly focused sites to link to you, and return the favor. A series of mutually beneficial links is a key step is getting your website noticed and ranked.
7. Use Keywords throughout Your Site: Once you have your keywords down, make sure you sprinkle them liberally throughout your site's content. Your keywords are the way your website attracted visitors, make sure that they recognize the content those keywords led them to.
8. Use Keyword Phrases: Keywords don't have to be just one word, in fact, they shouldn't be. Using keyword phrases allows you to focus your content to exactly the audience you want.
9. Know What Search Engines Want: Search engines have guidelines for getting your page noticed and ranked higher--read them. Optimizing your site to what the major engines want is one of the easiest and best ways to get noticed.
10. Use a Site Map: Hard to navigate pages drive visitors away quicker than anything else. Providing a site map to help them get around your page not only makes their experience better, it lets web crawlers search over and log all your content quickly and correctly, helping your page to get ranked better.
Is Article Marketing Still Valid?
Article marketing was one of the early forms of search engine marketing that many companies employed to gather links back to their site. It was a reliable method to reach customers because a well written article could deliver links and traffic. The best news was that other sites might pick up that article and post it on their own site, further propagating the links and the possibility of new traffic.
Unfortunately, like so many other things in the SEO industry, people began to try to employ this strategy in less than ethical ways. This could include spamming the article sites with countless slightly-modified versions of the same article, or filling the article with content that was nothing but gibberish - lots of keywords - but mostly gibberish.
As such, and as always happens when people try to exploit a methodology, the search engines quickly caught on and devalued the process, and sometimes penalized for it. With that being the case, one needs to ask, is article marketing still a valid option?
The short answer is, if you do it right, yes it is.
Of course, even done right, it may not have the same weight that it once did, but it can still be an effective means by which new customers can learn about your site. And it doesn't matter if they come straight through your articles, or through your high ranking position on the search engines. Either way, you can still see some good results.
Links are one of the most important parts of your search engine ranking. These are considered a type of vote for your site. Unfortunately, not all votes are equal in this online world. A vote from a large and popular site is worth quite a bit more than a vote from a run-of-the-mill site. But that doesn't mean that you can't make something from those smaller sites.
Quantity is still a consideration. Again, this is where you can tread a fine line. If you overdo it, the search engines can turn on you. But if you are actually writing good, informative articles on a regular basis, you can really begin to develop your online presence - even if you can't convince the larger sites to link to you.
The common practice for article marketing is to write your article in a way that conveys valuable information without being an overt advertisement. These articles shouldn't be over long or you'll lose a potential customer's attention. But at the same time it should also be substantial enough to convey the right message.
Generally speaking, this means that an article in the range of 600 to 1000 words will be just about right. This gives you plenty of space to detail a message, but keeps it short and sweet so you don't lose them before they even get a chance to click on your link.
By following some of these simple measures you can find a lot of success online. Article marketing can be a strong, solid component of your SEO campaign. If you want to be found online, this is a great way to get started.
Possibly the most important thing to keep in mind when you use article marketing to propel your SEO, and that is consistency. A single link or two won't do you much good in a world of competition that is always increasing their own links. You will have to consistently increase yours if you want to keep up.
A steady stream of new, one way links to your site can be a tremendous benefit. And this can be achieved if you can consistently produce good articles. This links are perhaps not as valuable as the links from larger sites, but they are a strong foundation nevertheless. And that sort of foundation does, in fact, mean that article marketing is still a valid resource.
Easy Tips to get Rank Better:
The process of getting search engine to pay attention to your website requires specific, personalized service. This is because every site has industry specific and consumer specific objectives that must be addressed to optimize your search engine campaign. However Here are few tips to get rank better on best search engines.
Forum:
How to use Forums:
Always try to use related category forum.
Share experiences, tips, ideas, problems.
Try to avoid advertising on forums to get banned; it will give negative impact to search engines.
For Signature, always read Forum policy as there are different ways to use sign like some forums allow URL, some allow just simple text like your name or Company name etc.
Blogs:
Blogs helps to increase your ranking and divert good traffic on your site:
Create blogs on high PR blog sites. Like Blogger.com & Word press.
Always try to submit Original content or Article.
Submit your blog to different blogs directory.
Use Videos, RSS Feed, Blogroll, News, Images and some other services on your blogs.
Frequently update your blog with useful content.
Try to submit comments on popular blogs. There is no need to write paragraphs but you can just say thanks, ask questions, and introduce yourself.
Articles:
Write articles yourself.
Article should be minimum 300- 500 and maximum 1000 words.
Use your targeted keyword multiple times in Article & as a title.
Article should be written in small paragraph (4 to 5 lines each paragraph).that will be easy to read and understand.
Give the references of websites where readers can get more information on the subject that you are talking about. It may be your own website or other resources.
Write at least one paragraph about author and their services/products in last paragraph.
Always to submit author & company introduction in resources box, not in article text box.
Link Building:
Always exchange link with related category.
Before adding any link to your site check site PR, Back links, and check where your link will be available.
Keep your link title brief and free of long sentences.
Try to keep your link description brief (aim for 200 characters or less).
Do not capitalize all letters in your link title or description.
Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.
Directory Submission:
Always try to find accurate category in "Category" list to get approval fast.
Update submission details with fresh keywords, title and description every month or two months.
Before going to submit site details in directory, double check details you have given in submission form as free directory do not allow to edit your site details after submission.
Paknettech , Search engine marketing consultant offers affordable Internet marketing services including search engine optimization and pay per click services.
5 Reasons Why You Should Invest In Link Popularity:
Link popularity is one of the most important SEO tools for any webmaster that wants to reach the top of the search engines needs to pursue as much as possible. http-equiv="Content-Type" content="text/html; charset=utf-8"> name="ProgId" content="Word.Document"> name="Generator" content="Microsoft Word 9"> name="Originator" content="Microsoft Word 9">Link building , which is the process of getting inbound links to your sites from other internet sites, is an extremely important criterion, along with keywords, that search engines use for deciding where a certain website will feature for a particular keyword search. If you are a webmaster who is still unclear about how placing text links to your site is helpful, then read on for the 5 main reasons why you should invest your time and money into http-equiv="Content-Type" content="text/html; charset=utf-8"> name="ProgId" content="Word.Document"> name="Generator" content="Microsoft Word 9"> name="Originator" content="Microsoft Word 9">link popularity .
1. The first and most direct effect of link popularity for your site is that traffic to your website increases considerably with every well placed link. This is because each and every link acts as an advertisement for your website, and since in most cases, a link is created along with a recommendation, you start getting a lot of relevant traffic that is redirected from the sites carrying your links. Since you are not required to pay for link creation, all this accounts for a large amount of effective yet free advertising.
2. Link popularity is one of the main criteria that Google and other search engines use for deciding upon the ranking of a web page in search engine results. The number of links to your site that exist on related websites and pages is also an important figure used for the calculation of your Google Pagerank. The more back links that you have, the higher your PageRank can be provided the links are coming from high page rank pages.
3. Link popularity can be directly related to your website's popularity, especially if the links have been created for free. When viewers see links to your site on other sites, then they start looking upon your website as a trustworthy source of information and products. You get established as an expert instead of just being another website. This is especially true if you post your links on blogs, ezines and forums. In the virtual world, gaining this trust can lead to high conversions on your site.
4. A large number of text links back to your site all over the internet actually increase the value of your website. If you some day plan to sell your site to a buyer, then you will get a much higher price for a site that has a number of back links as compared to one that has none.
5. All the advertising and reputation building that link popularity does for you eventually gets reflected where it matters most--the bottom line. Whether you are a website offering information or products, you will undoubtedly start getting higher traffic and conversions proportional to the amount of text links that you have managed to spread in virtual space.
If you are unclear on how increase your link popularity, there are many different companies available on the internet today that are ready and able to help!
Keyword Importance:
To improve search engine rankings, the common technique that we use is listing the right keywords. It is extremely important choosing the most appropriate keyword for better search engine positioning.
Keywords are words or concepts that are significant, in particular any word used as the key to a code or used in a reference work to link to other words or other information. We use keywords to find relevant and useful web pages or useful results in internet searches.
So you have to analyze your business carefully and think of all the keywords that relate to your company or product. If you are selling furnitures for example, then ask yourself what words would you search for when looking for the same product. You may ask other people, maybe your friends, to think about the same question. You also need to consider who will be needing your service. Then you may also include variations of the keywords for other may have misspelled keywords in their research and some other words may have variations. The more specific keywords you used, the better the chance that people who find your site through search engines will actually benefit from its content. The only thing you will avoid is putting the wrong keywords. If your keywords don't relate to your site's content you risk being penalized for spam.
Finding the right keywords is not that as easy as it may seem and the success of your website may depend on traffic directed from search engines; and to figure on a search engine you will have to optimize your site with relevant keywords.
Keywords are also important in link building. Keywords that are relevant can be used to make the link more user-friendly as well as help the search engine detect what the link is connecting to. It will help you get a higher ranking for those specific keywords included in your link. It also carries extra weight as another site is recommending your page for a particular keyword. Including relevant keywords in your title text and anchor text can improve your search engine placement a lot.
There are softwares that could suggest a good keyword for you. These tools could make an easy task for you but manual intervention is still somewhat important.
Examples of these tools are: an IM Toolpad, a powerful software suite for keyword brainstorming, web page analysis, web page tweaking, website monitoring, competition research, sales strategy implementation and more. KeywordPad, a Windows software for managing large keyword lists used in your Internet marketing campaigns such as organic search engine optimization, PPC advertisement campaigns, etc. You can use it to clean, modify and multiply your keyword lists. Then Good Keywords, a free Windows software for finding the perfect set of keywords for your web pages. It also includes a site popularity meter that allows you to measure your success by comparing your traffic with that of your competitors and a link popularity meter for checking how many sites link to you. There is also a Wordtracker that used to discover the best keywords for your website.
How Your Website Will Get Better Ranking through SEO Company:
If you are someone who intends to endeavor into an online business to make more money, website promotion is an important element to deal with. It sounds very simple 'website promotion' but it is equally tough when it come to do this work practically. For website promotion you need a search engine optimization company India that will effectively optimize your website and help you in getting higher ranking on the search engines. Search engine optimization is the process to optimize a website in such a manner so that your website will be ranked on first or second page of the search engines and you will get more traffic. More traffic means maximize the profit. These are the few services of search engine company that will help in getting higher ranking:
Directory submission - Directory submission is the important task that SEO companies do in order to give the links on various websites to increase the traffic. It is a process of promoting the keywords of your websites to get better ranking.
Keyword Analysis - Keyword analysis is another important factor that is effective for your website. The company will decide related keywords for your websites that is usually search by most of the people. Effective and competitive keywords are the perfect way to get better ranking on the search engines like Google, Yahoo and MSN. An SEO company can understand the mind of users therefore they can easily decide keywords according to users' point of view.
Content Writing - It is said that content is king on the World Wide Web. It is true because on the Internet content is the only medium that communicates with the user. An SEO company can decide suitable content for you that will short and effective because it is the first point of effective communication with your target audience.
Pay per click - Pay per click helps in generating more traffic and increase sale of your product. This can also be done by SEO Company.
These effective services of SEO Company will increase the visibility of your website on search engines. You products and services become more among users. If you have a website but it is not ranking on the search engines then you should hire an SEO company in order to maximize the profit. In order to maximize the profit you should hire a professional and experienced SEO company so that you will expect positive outcome. There are several search engine optimization companies are available and you can also search them via Internet. But choosing right one for you is quite difficult task. You should go through the various websites and compare their services and prices and then decide right one for you. Some companies offer non-reliable services at low price but from these services you cannot expect the effective and positive output. Some will get ranking from illegal way for few days but after one or two week your website will no longer rank on the search engines. So, it is advisable to select good company they will work effectively to get ranking from correct path and you will maximize the profit.
Google's Algorithm (or close to it):
First of all, the algorithm is the mathematical formula that Google uses to decide which website goes first. Knowing this formula would be of great value, as it would make our web positioning job easier, but it is a very well kept technical secret.
I have been collecting clues on the algorithm for a while, and running some quiet experiments. The latest non-official disclosure of the algorithm is from Rand Fish, in his seomoz.org site, obviously very well positioned under the SEO keyword. The article's name is "A little piece of the Google algorithm revealed".
Topical neighbourhood of domain based on inlinks and outlinks
Historical use and links pattern to domain
Inbound Link Score
Age of links
Quality of domains sending links
Quality of pages sending links
Anchor text of links
Link quantity/weight metric (Pagerank or a variation)
Subject matter of linking pages/sites
User Data
Historical CTR to page in SERPs
Time users spend on page
Search requests for URL/domain
Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.) Content Quality store
Potentially given by hand for popular queries/pages
Provided by Google raters
Machine-algos for rating text quality/readability/etc
Automated & Manual Penalties are a mystery, but it seems they lower the ranking by 30 entries or more.
The mentioned factors are generally known in the experts' forums, but the relative value that Rand gives them is useful. Rand's conclusion is that little we can do to apply this algorithm, but to improve the content quality.
Some factors are too basic for Rand to mention, and relate to selecting a good domain, writing with a reasonable density of keywords, intelligently programming links, good code, sensible writing, etc.
Surprisingly, there are very few companies publishing results on the Google algorithm. However, competing search engines do very well their research, because they were able to copy almost the same ranking features as Google. Most of the times when I get a good ranking result in Google, Yahoo follows. A clear difference between both algos lies in the penalties, being Yahoo more lenient.
Most algo crackers show only a small sample of their knowledge, to prevent their competition to take advantage of their findings, and to avoid identification and possible penalizations. However, some of us are a bit more open, trying to use distributed thinking in order to achieve our algo cracking goals.
5 Steps to SEO Success:
Let me make one thing perfectly clear, right off the bat.
I don't consider myself an SEO expert (search engine optimization), by any stretch of the imagination - not even close.
However, I DO know what works and what DOESN'T, when it comes to search engine optimization.
And if you "read and heed" the advice set forth in this article, so will you.
First of all, before you can understand how SEO works, you first have to know what it is.
Organic, or natural, SEO is a method used to make a web site more visible on the Internet. The optimization of a site simply means using techniques which allow each page of your site to be found by the computer robots that visit your site - and at the same time - to be appealing, informative and interesting to human visitors.
Here's the problem. There is so much information available on SEO (both bad and good), that you can very easily experience information overload. So the first step of my SEO success formula is:
1. Don't Believe Everything You Read. There is a ton of outdated and inaccurate information regarding SEO. Therefore, my advice would be, when it comes to SEO, listen to people whom have a reputation of knowing what they're talking about - and the background and results to back it up.
A few of the best SEO experts around include Shari Thurow, Jill Whalen and Danny Sullivan. If you read and follow their advice, you will never go wrong.
2. Do Your Research. You would be amazed at how many marketers attempt to optimize their site's without doing an iota of research. I'm serious. I've seen marketers trying to optimize their website's using keyword phrases that don't even exist. So what's wrong with that approach?
Well, if the keyword phrase doesn't exist, that means that no one is searching for it.
And if no one is searching for your keyword phrase, they're not going to find your website.
That's why it's important to use effective and proven SEO tools such as Overture's keyword optimization tool:
Keyword Selector Tool
...and Wordtracker:
Keyword services for professional search engine optimization
These tools will give you an idea of what keyword phrases people are searching for, and give you a decided advantage when optimizing your website.
3. Build An SEO-Friendly Website. One of the most important things you can do when building your website is to help the search engines to like you. That means staying away from Flash sites and frames. These things are simply not search engine friendly. Nowadays, the current most preferred style of website design is CSS (Cascading Style Sheets).
Most website designers don't know a thing about SEO, and they could care less whether or not you rank well in the search engines. Again, do your research, before having your website built, and you'll save yourself a lot of money and avoid potential headaches.
4. Don't Keep Repeating Keyword Phrases. I see this a lot. For example, let's suppose your website sells pet products. Contrary to popular belief, it's not necessary to mention the keyword phrase "pet products" fifty times, when writing your website's description. This is considered spamming, and could get you into trouble with the search engines.
So how many times should you mention your keyword phrase when writing your site's description? Once or twice is fine. Anything more than that will send up a red flag to the search engines.
5. Don't Use Hidden Text. What's hidden text? Hidden text is text on your website that is displayed in such a way as to not be easily readable. For example, setting the font color to be the same as the background color of the web page, thereby rendering the text invisible unless the user highlights it.
Hidden text is a notorious spamming technique, designed to fill a page with keywords that a search engine will recognize but are invisible to a human visitor. Be warned, however. This is considered "Black Hat" SEO, and Google has taken serious steps to prevent this technique, by parsing the colour of text as it indexes it, and checking to see if it is similar to or the same colour as the page background, and penalizing websites by giving those pages much lower rankings.
In closing, there are of course many other things you should and shouldn't do to optimize your website. However, if you follow the 5 steps set forth in this article, you'll be well on your way to building a search engine friendly website.
How to Learn on Page Optimization in Simply Way?
On page optimization is the major part of SEO. On page factors include all types of improvements of any website which will give you a better keyword ranking in search engine results. This article is about how to improve on page factors.
First, make a list of major keywords; you want for your search terms. Use can use tool for choose right keywords.
Keywords in URL: If possible, target your main keyword in url, If your website related to web design company. Then the best domain name will be "web-design-company.com" or webdesigncompany.com. But don't use too many hyphens in your domain name. Target your main keywords in the names of directories and files too.
Keywords in titles: Try to include your main keywords in the title tag. Keywords in title are extremely important. Title of every page should be unique, depending on the page topic. Google shows about 60 first letters of the title in SERPs, Yahoo! and MSN a little more. So if you will write longer titles, the main information about the page should be included in the first 60 letters. Keywords in Description: According to your page content target your main keyword in description tag also. Every page of your web should have its own unique description. Because same description of every pages, probably will not fit good the page content. Keep in mind that content of the description tag is usually used by search engines as a part of website's listing. Meta tag description should contain keywords related to particular page. Always include the keywords used in title (the most important keywords) and add some more specific keywords.
Keywords in meta keywords tag: Meta tag keywords should contain a few most important keywords related to particular page. Don't try to repeat single keyword, it can be considered spam.
Keywords in alt tags: Alt tags can be useful for better images description and as an alternative text which is used in case that the image is not loaded. :
Try to Use your target keywords in H1, H2..... tags. The most important keywords should appear in the H1 tag, H2 (H3, H4... if applicable) tags should contain more specific keywords related to the paragraph below these headings.
Use your target keywords in anchor text. Anchor texts are the words in links.
Use your keywords naturally in the body content. You can also highlight those keywords by color, bold, italic etc. Don't use over keyword stuffing. It can be harmful for your website.
Always try to update your page content. Search Engines (Google) like fresh content. Keep your site up to date -- both, the visitors and search engines will like you.
Always use Quality content.
Always use relevant keywords in your website content. Target your most important keyword in home page, secondary keywords in other pages. I hope it will help you to improve keyword rank in search engines results and get more visitors to your website. Good luck!
